Glossar
Whether it's video, sound design, motion graphics or immersive experiences – we work across the full spectrum of audiovisual media to bring complex content to life. In this glossary, we share a curated collection of key terms from our interdisciplinary practice. Each entry provides a concise explanation to help you better understand the tools, techniques and terminology we use to translate knowledge into engaging, effective learning media.
Crazy 8
Fast ideation exercise: sketch 8 UI ideas in 8 minutes. Generate a variety of creative concepts quickly.
Developer Handoff
Provide all final assets, design tokens, and specs to developers. Ensure accurate implementation of the design.
Information Architecture
Define the structure: sitemap, navigation, and user flows. Organize content and define the logic of how users move through the site.
Interactive Prototype
Clickable prototype created in Figma (or similar). Test usability and gather feedback.
High-Fidelity Wireframe
Full visual design: colors, typography, icons, buttons, imagery. Final look & feel — close to what the user will see.
Low-Fidelity Wireframe
Simple black-and-white layouts, no design details. Focus on content hierarchy, layout, and functionality.
Mid-Fidelity Wireframe
More detailed, with typography styles and placeholder elements. Refine layout and interaction flow without final visuals.
Sketch Wireframe
UI design refers to the design of user interfaces – how apps or websites look and how they can be operated – in a way that is simple, clear, and visually appealing.
UI Design
More detailed, with typography styles and placeholder elements. Refine layout and interaction flow without final visuals.
UX Design
UX stands for User Experience. UX design focuses on how using an app, website, or software feels to the user. The goal is to create a positive, smooth, and understandable experience – from the first interaction to the last.